Analysis of Consumers' Preferences and Price Sensitivity to Native Chickens
نویسندگان
چکیده
منابع مشابه
Analysis of Consumers’ Preferences and Price Sensitivity to Native Chickens
This study analyzed consumers' preferences and price sensitivity to native chickens. A survey was conducted from Jan 6 to 17, 2014, and data were collected from consumers (n=500) living in Korea. Statistical analyses evaluated the consumption patterns of native chickens, preference marketing for native chicken breeds which will be newly developed, and price sensitivity measurement (PSM). Of the...
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ژورنال
عنوان ژورنال: Korean Journal for Food Science of Animal Resources
سال: 2017
ISSN: 1225-8563
DOI: 10.5851/kosfa.2017.37.3.469